Go Care was launched with the goal of strengthening the elderly care sector in Sweden. Its mission is to inspire more people to pursue careers in elderly care, and the channels it operates through aim to amplify voices from within the industry.

We developed and designed the visual identity for Go Care with the goal of attracting a younger audience to consider jobs in the sector. It was important for the identity to feel youthful and vibrant, while also being inclusive and full of heart — communicating honesty and a sense of humanity.

The identity includes key brand elements such as the symbol, logotype, color palette, and a set of illustrative icons. It was implemented across various touchpoints, including brand identity guidelines, website design (desktop and mobile), event materials, and social media templates.