Scope
Brand Identity, Book Design, Infographics, Website, Print, Final Art
Bang for the Buck
Marketing Conference
Brand Identity and Book Design
Bang for the Buck is a marketing concept developed by Erik Modig, Swedish author and researcher at the Stockholm School of Economics. In the book, Modig introduces the Influence Matrix— a model designed to explain the key elements of effective marketing communication. The tool is intended to help management, communication, marketing, and sales teams align and optimize their daily work, creating stronger, more coherent strategies across departments.
Paperback, 192 pp., 165x240 mm, offset, foil stamp, debossed and a dust jacket that folds out to a poster.
Bang for the Buck is a recurring marketing conference held in Stockholm, featuring prominent Swedish speakers who deliver inspiring talks for industry leaders in communication and marketing.
I designed the visual identity for the entire concept, including the brand identity, infographics, printed materials for the conference, the website, and the full design of the accompanying book.
The book, available in two color editions, features a dust jacket that unfolds into a poster of the Influence Matrix model. It is both foil-stamped and debossed for a tactile, premium feel. The book was awarded Marketing Book of the Year by the Swedish Marketing Association and has since been translated into English.
